An Analysis of Countries’ Images through Linguistic Methods

By Alina Alekseeva.

Published by The International Journal of Communication and Linguistic Studies

Format Price
Article: Print $US10.00
Published online: May 19, 2014 $US5.00

Communication between countries tends to rest upon a country's international image, which is transmitted via mass media. Most international ideologies are far from true, but they prevent some countries from objective appraisal of other nations and, therefore, cause numerous intercultural and geopolitical problems. In order to solve these issues, it is crucial to study the global image of different countries. Using linguistic tools, my research analyzes the global perception of Russia. Methods used include a discourse analysis of modern American, British, French, and Russian media; and a psycholinguistic associative experiment with native English, French, and Russian speakers. As a result, I found two completely different views of modern Russia. The view based on the media analysis is negative and has a political bias, while ordinary people's perceptions of Russia were more positive and diverse. The research revealed spheres of Russian reality, which can become a new basis for a non-lopsided and more objective image – spheres of culture, history, people, and sport. Also, the linguistic tools mentioned above showed their efficiency in country image analysis and can be, therefore, used in further research.

Keywords: Linguistics, Representation, Social Interactions

The International Journal of Communication and Linguistic Studies, Volume 11, Issue 3, May 2014, pp.1-9. Article: Print (Spiral Bound). Published online: May 19, 2014 (Article: Electronic (PDF File; 821.765KB)).

Dr. Alina Alekseeva

Postdoctoral Lecturer, History of Culture Chair., Humanities Department, Novosibirsk State University, Novosibirsk, Russian Federation

Dr. Alekseeva graduated from Novosibirsk State University in 2008 (got a specialist degree in philology with distinction). In 2007 she had a study course in Sorbonne Paris-IV (Russian-French and French-Russian translation and interpretation). In 2012 Dr. Alekseeva defended her thesis on the image of Russia in modern Russian, American, British and French press and in the naïve worldview of Russian, English and French-speakers. She takes part in different international conferences on regular basis. In 2013 Dr. Alekseeva participated in the Third German-Russian Young Researchers Forum (Bonn) and in the Young Researchers Forum “Collaboration in Science, Technology and Innovations” (Novosibirsk). Dr. Alekseeva had refresher courses in Germany (2012) and Italy (2013). Apart from over 10 articles in different journals she has 4 peer reviewed publications. Her circle of scientific interests includes such branches of science as political linguistics, ethnolinguistics, pshycoliguistics, media science and methods of teaching.