In recent years multi criteria analysis has gained popularity as a tool in public policy management, planning, marketing and other areas which require the synthesis of a goal with underlying alternatives. It facilitates the adoption of a goal based on the preferences given by the participants at each level of the decision process. It can be used to canvas professional and public opinion on a variety of issues: public preferences in land preservation; stakeholder preferences in forest planning; public preferences in forest planning; public preferences in health care facilities and public opinion on safety issues. This paper outlines the application of the Analytic Hierarchy Process to the field of Public Archaeology. A series of surveys were undertaken to determine professional opinion about which places (universities, sites, site parks and museums) were more effective in promoting public archaeology activities and public perception of the best way of learning and understanding the past. The results were incorporated into the Analytic Hierarchy Process (AHP) to determine whether public and professional preferences coincided.
|Keywords:||Public Archaeology, Analytic Hierarchy Process, Professional and Public Preferences|
Foreign Researcher, Graduate School of Humanities and Social Sciences, University of Tsukuba, Tsukuba, Ibaraki, Japan
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