Broadening Public Diplomacy

By Naren Chitty.

Published by The Humanities Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Governments usually take the view that public diplomacy is a domain restricted to the public sector and that target audiences are external publics. Most academic definitions of public diplomacy reflect this public sector ownership of public diplomacy. Geopolitical tectonic shifts and the climate of globalisation have altered diplomacy in the second half of the 20th Century and fast capitalism has dramatically changed the nature of public diplomacy. The paper will describe these changes, argue for a broadening of the definition of public diplomacy and develop a framework for public diplomacy that incorporates second and third sector participation. It will draw on the case of Dr Thaksin Shinawatra’s post-coup exile in order to illustrate some of the complexities of public diplomacy. It will address the following questions: In what ways should public diplomacy be driven by the state? Are there possible areas for partnership in public diplomacy with the public sector by other sectors?

Keywords: Public Diplomacy, Second and Third Sector Cooperation, Domestic Publics and Foreign Policy

International Journal of the Humanities, Volume 6, Issue 5, pp.47-56. Article: Print (Spiral Bound). Article: Electronic (PDF File; 626.344KB).

Prof. Naren Chitty

Foundation Chair in and Head of International Communication, Division of Society, Culture, Media & Philosophy,, Macquarie University, Sydney, New South Wales, Australia

Professor Naren Chitty is Foundation Chair in International Communication and Head of the Department of International Communication at Macquarie University, Sydney, Australia ( He is also Deputy Dean of the Division of Society, Culture, Media and Philosophy at Macquarie University. His Ph.D. in International Relations is from the School of International Service, American University, Washington D.C. He is the Editor-in-Chief of the Journal of International Communication ( and an editor of the Global Media Journal’s U.S., Mediterranean and Chinese issues. He is a former Secretary General of the International Association of Media & Communication Research. Professor Chitty was a senior diplomat in Washington D.C. during the Reagan Administration.


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