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A Study of Pop Design Movements from the Perspectives of Postmodernism

By Li-Chun Huang, Chao Hsi Ho and Pen-Yi Chang.

Published by The International Journal of the Humanities

Fredric Jameson used the production model as a standard to divide art and he said postmodern culture is the mixture of noble culture and popular culture (commercial culture) and the boundary between both of them didn’t exist. The different kinds of cultures mix together to be the diversified, eclectic and reproductive post modern art which includes popular culture and consumption culture. Pop design derived from pure art. Some scholars thought Pop design was a kind of art activity of modernism, but with the creative skill and technique of duplication, attention to teenagers’ secondary culture and the taste of common people, Pop design should belong to postmodernism design. In addition, Pop design and Pop art are interdependent. The processes of their development are very close. Therefore, this paper will use archival research to study Pop design. It will set out from Pop art to explain and describe in outline the development of Pop design and Post Pop design in the world and Taiwan. Then it will thoroughly discuss Postmodernist Design Aesthetics and the characteristics of Pop design. The purpose is to help follow-up researchers understand Pop art from different angles and know Pop design’s gradual progress and appearance in different periods and countries, and to understand further major factors of Pop design touching man’s heart.

International Journal of the Humanities, Volume 7, Issue 3, pp.151-164. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.714MB).

Li-Chun Huang

Student, Doctoral Program, Graduate School of Design, National Yunlin University of Science and Technology, Touliu, Yunlin, Taiwan

Chao Hsi Ho

Graduate School of Design - Doctoral Program, National Yunlin University of Science and Technology, Touliu, Yunlin, Taiwan

Pen-Yi Chang

National Yunlin University of Science and Technology, Yunlin, Taiwan