In advertisement, some designers used to make vision illusions to confuse consumers. The responsibility of advertisement designers should be telling the truth to consumers, but not treating consumers by vision illusions. So in the research we want to know how to stop the vision illusions, then designers won’t cheat consumers by vision illusions. In the research we use “Method of Constant Stimuli”. Stimuli are presented numerous times in random order and the subject reports whether he/she can detect them. And we have 20 subjects, all of them are sophomores of Multimedia Design Department of Fortune Institute of Technology. In the research we decline and rotate the squares in Herrmann Grid to get the absolute thresholds. When decline the squares, the upper absolute threshold is 14°, and when rotate the upper absolute threshold squares is 8°. The declining absolute threshold is far from the assumption absolute threshold 6°, when the rotating absolute threshold is nearer.
|Keywords:||Hermann Grid, Vision Illusion, Absolute Threshold|
Lecturer, Multimedia Department, Fortune Institute of Tecnology, Kaohsiung County, Taiwan
Douliou, Yunlin, Taiwan
Chairman, Graduate School of Design Doctoral Program, National Yunlin University of Science and Technology, Douliou, Yunlin, Taiwan
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