To bring an understanding of the need to develop entrepreneurship attributes in order to find success in the music industry and how to develop those attributes. Specifically, comparisons are made to gender-based attributes and challenges. Historically, the music business / industry has perpetuated the idea and continues the perception that participants (artists) should just do their art (exercise their talents) and they will be discovered and that all aspects of their success will be handled by people external from them and out of their control. The industry has gone through a major change with the advent of digital technology that now allows entrepreneur-driven individuals to take advantage of the digital tools and resources available to help them achieve their relative success. Women continue to struggle in this male-dominated industry and must develop a different set of entrepreneurial tools to take advantage of industry opportunities. Women are now able to compete in a nongender arena (the Internet) and must manage these digital tools to balance the challenges inherit in this perceived gender-bias industry. Through the use of the author’s personal experiences educating successful female students (grad and undergrad) and working as an entrepreneur in the music industry, this paper will help readers and seminar attendees lay a foundation for themselves and those they interact with to develop an entrepreneurial approach to their participation in the music business specific to women in the recording industry. This paper will assert that the music industry has moved to a more interactive environment in which women can better manage their art or business and not have to compromise their artistic aesthetic or cater to gender-driven attitudes to find success and that this, in turn, will contribute to the self-preservation of the artist-entrepreneur–arts manager.
|Keywords:||Entrepreneurship, Music Business, Arts and Entertainment, Music Industry, Women|
Professor, Arts Entertainment and Media Management, Columbia College Chicago, Chicago, IL, USA
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