Understanding Diaspora Cultures in the Context of Globalization

By Kuo Huang and Fei Jiang.

Published by The Humanities Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The paper explores in what sense diaspora cultures can be understood in the context of globalization theories by discussing with reference to media production. The paper mainly focuses on how the mediascapes and ethnoscapes (based on Appadurai’s five dimensional, non-isomorphic paths’ flow structure) interplay within the globalization framework related to diaspora cultural. It studies the programs (reading) provided to diaspora communities by domestic, global and diaspora media, and points out that most attempts are more surface layers than facilitating the culture identity or adaptation. Some case studies even prove that ‘diaspora culture’ is just a new name brand for media industry or culture imperialism. The paper concluded that true diaspora cultures are demanded by contemporary globalized environment, which is learning to ‘listen to’ and ‘speaking to’ others, rather than ‘for’ or ‘about’ others.

Keywords: Globalization, Diaspora Culture, Media production

International Journal of the Humanities, Volume 7, Issue 10, pp.115-130. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.784MB).

Prof. Kuo Huang

Ph.D Student, Department of International Communication, Division of Society, Culture, Media and Philosophy, Macquarie University, Sydney, New South Wales, Australia

Kuo Huang is an Associate Professor in Heilongjiang University, P.R. China. She completed her MA in Communication at University of Westminster. Currently she is completing her Ph.D. project at the Centre for International Communication in Macquarie University, Australia. Her research interests focus on cultural studies, audience studies, media economics, and new media. She is the author of Multimedia Technology: How It Changes Classroom and Communication (2009). As well, she has conducted several research projects, published numerous journal papers (in English and Chinese), and made various conference presentations at ICA, IAMCR, and World Media Economic.

Fei Jiang

Director for the Centre of World Media Studies, Institute of Journalism and Communication, Chinese Academy of Social Sciences, Beijing, China

PhD. Associate Professor in International and Intercultural Communication, Director for Department of Communication, Director for the Centre of World Media Studies, Institute of Journalism and Communication, Chinese Academy of Social Sciences. He is the author of The Post-colonial Context of Intercultural Communication (A HU-Sheng Award-winning work in 2009).

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