Reconnecting with Family and Community through Design Communication

By Jesvin Puayhwa Yeo.

Published by The Humanities Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper investigated how Visual Communication students of
Nanyang Technological University used design communication as a form of
power to reconnect with family and community. Growing up in the 80s, these
students being the young adults in Singapore experienced the stressful world
through the input of parents, friends and media. They witnessed the
unfairness of how the public could have prejudice against mental patients and
those with HIV, and their hearts go out to members of disabled communities.
They believe that they can change the world and make it a better place by
doing their part as graphic designers, and they recognize the effects of
graphic communications on society. This paper described the student
projects in detail; how students identified the issues, set the challenges, used
methodology to refine and create design solutions, as well as to test and
evaluate the final design outcome. Through the process, the students
demonstrated how design communication could motivates the change of
behavior and perception of society, touch the heart of stressful working
professionals, as well as help strengthen the bond of family members.

Keywords: Graphic Design, Social Issues, Social Change, Responsible, Visual Communication

International Journal of the Humanities, Volume 7, Issue 10, pp.143-158. Article: Print (Spiral Bound). Article: Electronic (PDF File; 3.115MB).

Prof. Jesvin Puayhwa Yeo

Assistant Professor, School of Art, Design and Media, Nanyang Technological University, Singapore

Jesvin Yeo is an Assistant Professor at Nanyang Technological University, School of Art, Design and Media. Her professional interests include theoretical and practical influences on creative concept development in the design-visual communication process, typography design, interdisciplinary creativity, designers as entrepreneurs, art & design in everyday life and design trends & forecasts. Presently, Jesvin is enthusiastic about typography communication and exploring the possibility of using unusual ways to communicate type. Her inspirations are mainly drawn from the processes of designing, reproduction and typesetting, where she finds great pleasure in discovering type characteristics and pushing them to their limits.


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