Portrayal of Asian Values in Malaysian Reality TV Programmes: A Textual Analysis

By Zarina Zawawi and Faisal Ibrahim.

Published by The International Journal of the Humanities

Format	Price
Article: Print	$US10.00
Article: Electronic	$US5.00

This paper analyses two Malaysian reality TV programmes applying Fairclough’s media discourse approach. The focus is on the portrayal of dimensions of Asian values. With reference to the various debates on Asian values, the arguments in this paper centre on the notion that despite the adaptation to global formats of TV genres, the core dimensions of Asian values are still portrayed. Meanwhile, the clash between the adopted values and the values of Islam and conventional Malay-Muslim culture is also highlighted.

Keywords:	Asian Values, Islam, Malay Culture

International Journal of the Humanities, Volume 8, Issue 7, pp.67-76. Article: Print (Spiral Bound). Article: Electronic (PDF File; 633.947KB).

Zarina Zawawi

Lecturer, School of Communication Studies, SEGi University College, Petaling Jaya, Selangor, Malaysia

Zarina Zawawi is a communication lecturer at the School of Communication Studies, SEGi University College, Malaysia. Her areas of interest include media studies and cultural studies.

Faisal Ibrahim

Head of School, School of Communication Studies, SEGi University College, Petaling Jaya, Selangor, Malaysia

Faisal Ibrahim is a senior communication lecturer at the School of Communication Studies, SEGi University College, Malaysia. He is currently pursuing his doctoral degree in Human Communication. His areas of interest include intercultural and interpersonal communications.

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