Skepticism toward Health Claims in Food Labeling: A Turkish Case

By Mine Oyman, Omer Kutlu and Hakan Yilmaz.

Published by The Humanities Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper is based on a workshop which focused on the use of
Movement Pattern Analysis to better understand decision-making as it
pertains to the creative process. Based in the work of Warren Lamb, a student
and colleague of the great movement theorist, Rudolf Laban, his system
articulates the process of decision-making by “reading” the patterns of
Posture-Gesture Mergers through movement analysis. This exploration
illuminates how knowledge of Decision-Making Style, as determined through
Lamb’s movement profiling framework, can provide more awareness of self
and one’s interactions in the world and can become a highly crystallized
barometer to understanding creativity. This paper illustrates a system that
can articulate ways of being in the world that may help the artist find
significant pathways through the seemingly unknowable terrain of the creative
process.

Keywords: Skepticism, Food Labeling, Health Claims, Marketing Communication

International Journal of the Humanities, Volume 8, Issue 8, pp.33-44. Article: Print (Spiral Bound). Article: Electronic (PDF File; 631.664KB).

Dr. Mine Oyman

Associate Dean, Faculty of Communication Science, Anadolu University, Eskisehir, Turkey

Mine Oyman, has achieved her M.A. and Ph.D. degree at Eskisehir Anadolu University Marketing Departmant on International Marketing. She is now working as an Associate Professor at the Departmant of Public Relations and Advertising of Communication Science Faculty. Her academic interests are integrated marketing communication, consumer ethics, cause-related marketind and international marketing.

Omer Kutlu

Lecturer, Faculty of Communication Science, Anadolu University, Eskisehir, Turkey

Ömer Kutlu, was born in Linnich- Germany on 08.08.1979. He graduated from hig school(Istanbul Erkek Lisesi) in 1998 and joined at the Anadolu University Communication Sciences Fakulty Department of Advertising and Public Relations. After he graduated from Communication Sciences Faculty in 2003, he joined at the Anadolu University Graduate School of Social Sciences. He continues phd program in Advertising and Public Relations Department. He has been working at the communication sciences faculty as a research assistant since 2004.

Hakan Yilmaz

Lecturer, School of Tourism & Hotel Management, Anadolu University, Eskisehir, Turkey

Hakan YILMAZ was born in Bolu in 1979. He is graduated from Anadolu university School of Tourism & Hotel Management at 2001. He is working as a research assistant in School of Tourism & Hotel Management since 2001. Now he continues his doctorate education in Anadolu University Social Sciences Institute department of Public Relations and Advertising.

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