Remediation: Understanding the Relationship between Print and Online News Media

By Bahiyah Omar.

Published by The Humanities Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Increasing numbers of people read newspapers online. The shift from traditional print to
online news sources implies media reform; an idea postulated in the theory of remediation. The current
study explores the case of print and online newspapers to test the proposal that older media are reformed
into new digital forms. The process of remediation is evident as online newspapers now absorb print
newspapers into a digital space and are versions of print newspapers. This process, according to remediation
theory, uses two strategies of representation: the logic of immediacy and the logic of hypermediacy.
The relationship between the two strategies is a complex mix of contradictory characteristics
that depend on each other to achieve one goal, that is, immediacy. This study suggests that the
achievement of immediacy is manifested in online news media which could offer interactivity, multimedia
contents and breaking news. These are the manifestations of media reform. This study, however, argues
that the non-linear characteristic of hypermediacy impedes the process of orienting oneself in cyber
space and elaborating online content. This study, therefore, posits that the interplay between the
double logics of remediation gives a theoretical insight into the topical subject of online
news consumption.

Keywords: Remediation Theory, Immediacy, Hypermediacy, News Media, Online News Consumption

International Journal of the Humanities, Volume 9, Issue 6, pp.219-232. Article: Print (Spiral Bound). Article: Electronic (PDF File; 813.058KB).

Dr. Bahiyah Omar

Lecturer, School of Communication, Universiti Sains Malaysia, Minden, Penang, Malaysia

Bahiyah Omar is a lecturer a lecturer of communication at University Sains Malaysia and an adjunct research fellow at Monash University Australia. Her research interests include new media studies, online journalism and media effects.


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