The Glocalization of the Latin American Telenovela Model in Romania: A Cultural Dialogue between the Global and the Local

By Georgiana Lucia Dragota.

Published by The Humanities Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Observation of the “telenovela” as a worldwide phenomenon, found in constant evolution–from its origins up to the present–generates an overall perspective on its complexity within the globalization context. Media globalization has a considerable influence on the circulation and diffusion of the “telenovela”, which becomes, therefore, a transnationalized genre.
Moreover, due to the international reach of these melodramatic series, they become a model for local productions and cease representing an exclusive format produced in Latin American countries. The fact that such sentimental narratives cross the geographic, cultural, and linguistic borders of their countries of origin demonstrates their submission to the transnationalization process.
Within this process, Romania is one of the Eastern European countries where the Latin American fictional narrative has reached impressive audiences. It is a regular importer of “telenovelas” produced in Latin America and a recent producer itself of such dramas. Thus, the cultural dialogue is translated into the “glocalization” of the Latin American model: the Romanian “telenovela” starts to be produced according to the original features, but this format is adjusted to the cultural and social reality of the country. More precisely, the global model is culturally, ethnically, and socially adapted to local Romanian specificities.

Keywords: Globalization, Transnationalization, Glocalization, Latin American Telenovela, Cultural Dialogue, Production Model, Local Production

International Journal of the Humanities, Volume 9, Issue 6, pp.117-128. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.005MB).

Georgiana Lucia Dragota

PhD Candidate, Departamento de Didácticas Específicas, Universidad Autónoma de Madrid, Madrid, Spain

Born in Romania, I graduated from Lucian Blaga University of Sibiu, Romania in 2006 as a translator and interpreter of French and English. I obtained a Master’s degree in European Studies at University of Nancy, France in 2007 and completed a Master’s in Latin American Studies at the Universidad Autónoma de Madrid in 2009. I’m a PhD candidate in the Latin American Studies Program at the Universidad Autónoma de Madrid. In order to complete the PhD program, I was awarded a grant from the university which enables me to dedicate myself full-time to research. My current main research topics include: the production of “telenovelas” in Romania in the audiovisual globalization context, according to the Latin American model; Romanian television facing the transition to the democratic process; and the visibilization of ethnic minorities in the post-communist Romanian cinema.


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