This article examines how one attains popularity and fame on the internet, particularly using social networking sites such as MySpace, YouTube, Twitter as well as one’s personal website. As a case study of Tila Tequila’s MySpace-produced fame, this article examines Tequila’s social networking practices as a form of immaterial, affective, and free/fan labor. In addition, this article demonstrates how one can generate and maintain fame (Rowland, 2008) through media convergence, involving such outlets as print media and television, with the goal of capitalizing and reinforcing one’s celebrity status. As an overarching theme, the author explores what is at stake in the democratization of fame in the social media context.
|Keywords:||Social Media, Musicians, Tila Tequila, Popularity, V Fame, Immaterial Labor, Affective Labor, Free Labor, Music Industry|
Assistant Professor, Department of Communication, Miami University Hamilton, Hamilton, OH, USA
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