Cultural barriers causing communicative failures in the process of communication are conditioned mostly by a series of national, social, linguistic, and psychological factors. In this range of problems, which could be grouped under the title of “behavioral” problems, intercultural communication plays a special role. Research on the given problem requires an interdisciplinary approach. On the one hand, it requires the study and analysis of the ethnic peculiarities of interlocutors: the specificity of their ethnic mentality and the interrelation of their ethnic language and their worldview. On the other hand, it requires in-depth study of possible social problems affecting concrete society. While the ethnic aspects of problems of behavior are defined by historical, religious, and even geoclimatic factors, the social aspects of the problem are related to societal structure, the political system, economic conditions, monocultural and multicultural compounds, and to the level of education. Being unique in nature, individuals perceive the world via their individual orientations and values, as well as their ethnic and social reality. In general, one tends to act according to the linguistic and cultural stereotypes or behavioral models accepted in one’s respective culture. During communication, one uses the habitual cultural norms and patterns of behavior which are accepted in one’s cultural environment. It is in instances of noncoincidence or contradiction of the norms that communicative failures and conflicts arise.
|Keywords:||Intercultural Communication, Stereotype, Perception, Interference, Cultural Value, Competence, Tolerance|
Associate Professor, Department of Russian language and teaching methods, Armenian State Pedagogical University, Yerevan, Armenia
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