Communicative Failures as a Result of Cultural and Linguistic Stereotypes

By Laura Melikyan.

Published by The Humanities Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Cultural barriers causing communicative failures in the process of communication are conditioned mostly by a series of national, social, linguistic, and psychological factors. In this range of problems, which could be grouped under the title of “behavioral” problems, intercultural communication plays a special role. Research on the given problem requires an interdisciplinary approach. On the one hand, it requires the study and analysis of the ethnic peculiarities of interlocutors: the specificity of their ethnic mentality and the interrelation of their ethnic language and their worldview. On the other hand, it requires in-depth study of possible social problems affecting concrete society. While the ethnic aspects of problems of behavior are defined by historical, religious, and even geoclimatic factors, the social aspects of the problem are related to societal structure, the political system, economic conditions, monocultural and multicultural compounds, and to the level of education. Being unique in nature, individuals perceive the world via their individual orientations and values, as well as their ethnic and social reality. In general, one tends to act according to the linguistic and cultural stereotypes or behavioral models accepted in one’s respective culture. During communication, one uses the habitual cultural norms and patterns of behavior which are accepted in one’s cultural environment. It is in instances of noncoincidence or contradiction of the norms that communicative failures and conflicts arise.

Keywords: Intercultural Communication, Stereotype, Perception, Interference, Cultural Value, Competence, Tolerance

International Journal of the Humanities, Volume 9, Issue 11, pp.93-100. Article: Print (Spiral Bound). Article: Electronic (PDF File; 741.152KB).

Dr. Laura Melikyan

Associate Professor, Department of Russian language and teaching methods, Armenian State Pedagogical University, Yerevan, Armenia

Laura Melikyan is an Associate professor of Russian and teaching methods at Armenian State Pedagogical University. In 2004 she was awarded degree of Doctor of Pedagogy, and in 2009 she was awarded the rank of docent/associate professor. Since 2009 she has been lecturing Etiquette and Intercultural Communication at the International Scientific Educational Centre of National Academy of Sciences of Armenia. Her research interests include verbal and non-verbal etiquette, intercultural communication, language teaching methods. She is an author of Russian-Armenian vocabulary of Psychological terms; Manual for students-sociologists; research papers and etc.


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