Randomization, Conditioning, and Advertising

By Astrid Vicas.

Published by The Humanities Collection

Format Price
Article: Electronic $US5.00
Article: Print $US10.00

Randomized advertising is presented as jointly supporting commercial competition, free expression, and free choice as well as individual consumer freedom and integrity.

Keywords: Advertising Clutter, Conditioning, Exposure, Choice, Free Expression, Competition

International Journal of the Humanities, Volume 2, Issue 2. Article: Electronic (PDF File; 122.727KB). Article: Print (Spiral Bound).


Reviews:

There are currently no reviews of this product.

Write a Review