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Randomization, Conditioning, and Advertising

By Astrid Vicas.

Published by The International Journal of the Humanities

Format	Price
Article: Electronic	$US5.00
Article: Print	$US10.00

Randomized advertising is presented as jointly supporting commercial competition, free expression, and free choice as well as individual consumer freedom and integrity.

Keywords:	Advertising Clutter, Conditioning, Exposure, Choice, Free Expression, Competition

International Journal of the Humanities, Volume 2, Issue 2. Article: Electronic (PDF File; 122.727KB). Article: Print (Spiral Bound).

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