Visual Literacy and Language in Consumer Product Selection
This research examines the relationship between branding elements, product features, and a consumers' ability to make accurate product selections.
||Branding, Information Design, Package Design
International Journal of the Humanities, Volume 3, Issue 7, pp.111-120.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 2.243MB).
Debra Satterfield received a B.S. degree with majors in computer science and art from Morningside College in Sioux City, IA and an M.F.A. degree in Graphic Design from Iowa State University. She currently teaches graduate and undergraduate graphic design at Iowa State University. She has presented research on visual literacy, the design of educational materials, and multi-sensory communication at numerous conferences including the American Institute for Graphic Arts (AIGA), the 6th Asian Design Conference (ACD), the International Visual Literacy Association (IVLA), and the Design Research Society (DRS). Her current research includes visual communication, multi-sensory design, interface design and designing for children with developmental delay and autism spectrum disorders.
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