Providing Knowledge for Ethical Practice in Marketing Communications: A Kohlbergian Rationale & Model
This paper describes a pedagogical approach based upon Lawrence Kohlberg's "Stages of Moral Reasoning" to teaching a graduate-level course in integrated marketing communications.
||Ethics, Marketing Communications, "Stages of Moral Reasoning", Knowledge - Ethical Concepts
International Journal of the Humanities, Volume 3, Issue 8, pp.7-18.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.791MB).
Dr Mary Ellen Schiller is an Associate Professor of Communications in the College of Arts and Sciences. She teaches undergraduate and graduate students in journalism, communications and integrated marketing communications. Her research and writing have focused on the social impact of communication technologies and mass media, marketing ethics, and intercultural communication. In recent years she has developed an interest in the science of complexity - in particular regarding patterns of behavior discernible in all complex systems – and its applications to social constructs. She currently edits IMC Review: Journal of Integrated Marketing Communications. In addition to her academic career, Mary Ellen has worked professionally as a writer, and in publishing and marketing. She has also served as a consultant to a variety of businesses and organizations. Mary Ellen is a life-long Chicagoan and received her education at DePaul University, Loyola University and Northern Illinois University (Ed.D., 1999). Her bachelor's and master's degrees are in English literature and her doctorate in IT/Communication Studies. Prior to coming to Roosevelt University, Mary Ellen taught at Wright College, Triton College and William Rainey Harper College, as well as at Loyola University (Chicago).
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