The 'Ides of Marketing': An Imaginary Marketing Matrix
Postmodern Identity and Consumerism: Marketing Discourse
||Globalisation, Consumerism, Marketing, Postmodernity
International Journal of the Humanities, Volume 4, Issue 2, pp.111-120.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 2.072MB).
After a corporate career in marketing in a multinational company in Germany and China, Sabine H. Hoffmann is currently pursuing her PhD in International Communication.
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