The 'Ides of Marketing': An Imaginary Marketing Matrix

By Sabine H. Hoffmann.

Published by The Humanities Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Postmodern Identity and Consumerism: Marketing Discourse

Keywords: Globalisation, Consumerism, Marketing, Postmodernity

International Journal of the Humanities, Volume 4, Issue 2, pp.111-120. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.072MB).

Dr. Sabine H. Hoffmann

After a corporate career in marketing in a multinational company in Germany and China, Sabine H. Hoffmann is currently pursuing her PhD in International Communication.


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