Vernon, Texas, is a town that began a collaborative effort called The Vernon Project. The project’s primary objective was to establish a new identity system and revitalize Vernon by helping the small town shift its focus from the past to a new vision of its present situation and positive evolution. The process demonstrated how local citizens and civic leaders collaborating with a visual communicator/designer can facilitate a city’s reinvention and subsequent ownership of its identity through applying design thinking in all phases of development. The Vernon Task Force, a group of local citizens, civic leaders, and business owners led by a graphic designer, used ethnographic research and responsive design to create artifacts that led to the design and creation of a brand identity system that began the process necessary to begin revitalizing Vernon.
|Keywords:||Graphic Design, Culture, Rural/Urban Development, Collaboration, Globalisation|
Assistant Professor, Art and Design, College of Arts and Science, Zayed University, United Arab Emirates
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